Les Mécanismes de Création

The four-day pop up store at Parsons Paris was opened to the public on November 24, 2016. I acted as the leading member of the design team to create the store’s visual identity. The aim of the pop up was to provide a place where students could sell their projects to each other and to the public and to create an enjoyable event for everyone. It was inspired by the notion of Parsons as a work hub for students of all different skill sets and backgrounds, and the desire to represent them as best as we could in a commercial space. I worked to develop the promotional material for the pop up as well as the interior layout, the window display, and the product displays. Fourteen students sold their own products during this show, from clothing to photography.